Background

Interview Connections is a leading podcast booking agency, having booked over 30,000 podcast interviews for more than 800 clients over the last decade. They specialize in helping entrepreneurs gain visibility to their target audiences. With a focus on facilitating meaningful conversations and valuable connections, they sought to optimize their marketing strategy to attract high-quality leads and nurture them effectively.

Objectives

• Increase engagement and response rates for event registrations and reminders.
• Improve lead nurturing and stay top-of-mind with potential clients.

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Nurturing Leads from Facebook Ads

Interview Connections strategically combined SuperPhone® with Facebook Ads to promote their free monthly masterclass webinar. This advertising campaign generates thousands of leads per month.

• Lead data is captured through a Facebook Ads form.
• The Interview Connections team imports prospect data into SuperPhone® and tags those contacts as event leads.
• Registrants with the event leads tag receive automated updates regarding event reminders, increasing event attendance.
• Lead qualifying and nurturing continues via SMS and email following the event, nudging the lead into their high ticket offer.

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“Even if somebody is not converting and buying right from a specific text, it’s a touchpoint that keeps them engaged, and reminds them.”

- Jessica Rhodes, Founder & President, Interview Connections

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Results

In a bold move in November of 2023, Interview Connections decided to send out a text blast to their entire list – a list of about 20,000 contacts. The text offered contacts the opportunity to book a call with the Interview Connections team.
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• Whereas they typically had about 500 qualified leads, SuperPhone® generated them 1000 qualified leads, meeting their goal to double leads.
• Every time they send a text, their goal is to book at least one premium offer. With an initial spend of around $3k to send the text to 20,000 contacts, and a return of $17k+ for every booking, Interview Connections generates a 400%+ Return On SuperPhone® Spend (R.O.S.S.) for each monthly blast.

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Sending out that text and unleashing the power of texting the entire list really opened up possibilities for the Interview Connections team. Their strategic integration of SuperPhone® with their Facebook Ads campaign proved instrumental in achieving their marketing objectives.

By leveraging SuperPhone's capabilities for lead management and personalized outreach, Interview Connections not only attracted high-quality leads but also achieved an exceptional ROI. This case study exemplifies the efficacy of combining innovative technology with strategic marketing initiatives to drive tangible business outcomes.

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